Adidas Originals and Lifelounge Magazine have come together in a collaborative project to celebrates and showcases the work of the original sneaker freak- Herr Fritz Träumer.
Träumer was a truely visionary sneaker designer; taking sneakers beyond the limitations of function and into a world of vast imagination. He devoted his life to the design of sneakers for adidas and now his private work is being showcased.
The exhibition was held at Melbourne's Dakota 501 store and showcased the story and kicks of this amazing artist. If you wern't lucky enough to catch it don't worry! You can still grab a copy of the unique book realeased by Adidas and Lifelounge. The leather bound book features excerpts from Träumer's private journals and imagery of his incredible sneaker creations.
The designs are absolutley mind-blowing. If you're at all interested in sneakers, design or art then they are a must-see. You can download a PDF version of the book for free at the Lifelounge website:
http://www.lifelounge.com/All-Day-I-Dream-About-Sneakers.aspx
Or if you live in Australia or New Zealand you can pick up a copy to have and to hold forever at selected sneaker retailers.
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